On the way back from a client's home in Amagansett today, I treated myself to a quick stop at the Serena & Lily Hamptons Beach Market on the Montauk Highway. I love the way the brand embraces color and pattern and, finding myself at one of their only two stores in the United States (this location in Wainscott, NY and a Design Shop in San Francisco, CA), I gleefully skipped through the doors.
Back in my days as a home editor, I met the co-founders, Serena Dugan and Lily Kanter, at one of their first press previews, when they focused mostly on crib bedding. It has been amazing to watch the company grow in to a lifestyle brand and move far beyond bed linens for little ones. There is just something really joyful about the colors they use, the products they sell, and the way they mix all of the above in various room setups.
Bright colors and poppy patterns always win my heart, and after my visit, I was ready to move right in and fold all my linens into perfect piles organized by color. (Fat chance, but it is an alluring idea!)
I'm so glad I stopped in today, as the store displays were fantastic, the products looked gorgeous, and I really enjoyed being able to get my hands on all of the linens. I'm so ready for summer, and the store was the perfect preview of sunshine to come. If you are heading out to the Hamptons this summer, be sure to stop by.
Serena & Lily Beach Market
332 Montauk Highway
Wainscott, NY 11975