CLIENT: Martha Stewart Weddings
PROJECT: As Senior Online Product Manager and Senior Editor for marthastewart.com, I worked to launch marthastewartweddings.com as its own standalone site. From wireframes and content organization of the new site to bringing on new categories like REAL WEDDINGS, I increased traffic, boosted engagement and rewrote articles focused on SEO. We also integrated wedding planning tools and gave brides new ways to find vendors create wedding timelines, create online to do lists and make the planning process more manageable. In addition, I created and wrote numerous digital content packages, articles, slideshows, blog posts, marketing material and sales collateral that unified the weddings brand online.